The Womens Athletic Apparel Industry is Booming

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womens athletic apparel

The womens athletic apparel industry has been booming. Women are leading the athleisure movement, and major sportswear brands have realized that they need to pay attention to their female customers. In 2018, the women’s market for activewear was valued at $26.8 billion, compared to $80.1 billion for the men’s market.

While at first styles for women largely mirrored those for men, more and more fitness brands are now offering women a range of stylish and comfortable performance apparel that will keep them cool, dry and looking good. From big sneaker brands with dedicated women’s lines to boutique activewear labels like Lululemon to even retailers with their own fitness lines, there are now options for every active woman.

Empower Your Workout: Must-Have Women’s Athletic Apparel for Performance and Style

In the case of women’s activewear, comfort and style go hand in hand. From a pair of $90 leggings that are as luscious as they are soft to an eco-friendly bra that feels as good as it looks, womens gym clothes are designed to perform as well as look and feel great.

One of the biggest names in activewear is Nike, which offers a wide array of women’s workout clothes for all types of exercise. Their Dri-Fit technology is engineered to keep you cool and dry, while their compression wear offers support where needed during HIIT exercises. Another popular activewear label is Lululemon, whose leggings have a cult following. Their brand-exclusive Nulu fabric is silky and breathable, and their other activewear fabrics are equally impressive.


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