How to Increase IG Video Views

IGTV is quickly becoming a popular way for LightningLikes for Instagram Views to create and watch videos. And, like all video content, the more a video is seen, the better it will perform in terms of reach and engagement. So, if you’re looking to increase your IG video views, it’s important to understand how the algorithm works, what counts as a view, and how to maximize your reach.

Behind the Scenes: Instagram Video Analytics for View Optimization

One quirk to note about IGTV is that views only count for videos watched specifically through the Instagram mobile app. While Instagram has been slowly embracing desktop usage, it is still a social media platform first and foremost. So, if you’re trying to get your views up by sharing your IGTV videos on other platforms (e.g., in blog posts or on other video-sharing apps), you’ll likely need to wait for some time before your views show up in the IGTV viewer.

Another thing to keep in mind is that a single IGTV video only gets one view per unique user. So, if you’re sharing your IGTV videos on multiple platforms or with different audiences, your overall number of views will be lower than your total view count would indicate.

You can check your IGTV view count by tapping on the “Activity” button at the bottom of a video. This will reveal your total IGTV view count as well as a list of users who have watched it. However, this function only works on IGTV videos created on or after August 22, 2017. It doesn’t work for IGTV videos that were previously uploaded to a Post.