Spray Foam Marketing and Local SEO for Spray Foam Insulation Contractors
When homeowners and businesses are looking for spray foam insulation contractors, they start with online searches. Typically, they type in the services they need or the keywords that best describe their situation. Then, they look at the results that come up and choose the contractor they want to work with. While large companies can afford to pay for top search engine placement, independent contractors need ways to boost their local visibility and attract more customers.
Spray foam marketing is an effective marketing strategy that focuses on optimizing your website, business listing, and online reviews. It also involves researching your business and industry to gain a better understanding of the keywords and phrases that potential clients are searching for.
Creating a Unique Name and Logo
Developing a distinct brand identity helps set you apart from your competitors. It’s also a good idea to use words associated with energy efficiency and other important values in your branding to build recognition amongst consumers.
Wearing Branded Company Clothing
Outfitting yourself and your crew in branded uniforms helps turn them into ambassadors for your business. They can promote your services and help build brand awareness when they’re out and about in the community, attending events, or even shopping at their favorite stores.
FoamTech, a spray foam insulation and polyurea coatings contractor in Virginia, saw their monthly users grow from 40 to 300 after they implemented the above strategies. As technology continues to evolve, spray foam insulation contractors need to keep up with the trends and leverage digital marketing to their advantage.