How Online Ordering Works

How Online Ordering Works
A cozy update for colder months the modern world of digital dining, online ordering systems are a key tool for restaurants to drive business and delight guests. These systems have quietly revolutionized the way we eat and work in restaurants, enabling us to tap into every profit source that we can and propelling businesses into the thriving restaurant industry of today.

There are a lot of different ways to implement online ordering, from marketplace apps like Uber Eats, Swiggy, and Zomato to in-house websites that offer the option for diners to place their orders through your establishment. Most of these systems operate in similar ways:

Online ordering offers a number of benefits to both customers and restaurant owners. For the customer, it’s simple and convenient. They can choose the items they want to order, add extra details (like special instructions) and pay through a secure gateway. The system will then share a confirmation and live update of their order, so they can see what’s being prepared and when they can expect it to be ready for delivery or pickup.

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For the restaurant, it eliminates time-consuming and labor-intensive incoming phone calls. It also makes it easy to change your menu on the fly – as soon as the fish and chips are out or the tomato soup is gone, it can be removed from your online menu in real-time.

However, using third party apps and platforms for your online ordering can come with some downsides. Typically, these services charge between 10% and 30% of each sale, which can eat into your already slim restaurant profits. Fortunately, you can bypass these costs by providing online ordering through your own website or POS system.